Lincoln Children's Museum | Chief Marketing Officer

Lincoln Children's Museum • lincoln, ne, us • 3d ago

Company Description

The Lincoln Children's Museum in Lincoln, Nebraska, is a private non-profit organization dedicated to providing hands-on exhibits and imaginative programs for children and adults to learn and play together. The museum offers three floors and 23,300 square feet of interactive experiences to spark creativity and curiosity.

Role Description

This is a full-time on-site role for a Lincoln Children's Museum Chief Marketing Officer. The Chief Marketing Officer supports the mission of the Lincoln Children’s Museum by managing and guiding the implementation of clearly defined marketing and communications strategies that support consistent revenue growth and enhance Museum brand equity and awareness. The Chief Marketing Officer is responsible for establishing annual plans and budgets across marketing and communication platforms and coordinating various communications activities that advance the Museum mission, strategic plan, brand, and reputation and support revenue generation. Additionally, the Chief Marketing Officer serves on the leadership team, collaborating closely with the Chief Executive Officer, Chief Development Officer, and Chief Operating Officer to ensure cohesive strategy and alignment across all facets of the organization. This position contributes to the overall direction of the Museum and is responsible for aligning the department's goals and initiatives.

Essential Functions

Marketing

Develop a comprehensive plan for organizational marketing and communications efforts.
Create and manage a department budget and organizational revenue forecasting.
Set goals, build strategies, and identify resources necessary to achieve objectives for overall attendance, group sales, and education programs.
Coordinate and execute an annual communication calendar utilizing relevant tactics and best practices.
Monitor attendance trends; analyze sales and marketing metrics. Conduct periodic reviews of marketing goals.
Ensure that the Museum regularly conducts relevant market research and uses market research for planning.
Advance the Museum’s mission and program initiatives in the community and museum field.
Continually build and maintain partnerships with community organizations.
Serve as a spokesperson for the Museum and overall brand manager.

Development

Maintenance of records and current recognition of donors in all LCM publications and stewardship programs
Provides support, including promotional support, management of auction items, ticket sales, sponsor stewardship, and on-site support during events.
Assist with the implementation of the donor/sponsor cultivation plan.

Supervisory Responsibilities

This position is responsible for a multimedia specialist's overall direction, coordination, and evaluation. It fulfills supervisory responsibilities following the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.

Qualifications

Passion for the mission, vision, and values of the Lincoln Children’s Museum
Bachelor’s Degree
Minimum of 5 years of experience in similar roles of increasing responsibility and leadership
Must be goal-oriented and able to manage multiple projects/tasks with strict deadlines.
Must be able to speak in public, sometimes in front of large groups.
Must be comfortable in relating to people in unfamiliar situations.
Comprehensive management skills and experience are required, including but not limited to short and long-term planning, evaluation, directing, and motivating staff.
Effective communicator – timely and appropriate in written and spoken communications.
Excellent organizational skills with the ability to organize the work of self and others.
Strong computer skills: proficiency with Microsoft Office 365, CRM systems, and creative design software, including Adobe Creative Suite and Canva.
Flexible, creative, collaborative, willing to learn new things, open to receiving feedback, and able to respect divergent viewpoints.
Strong customer service orientation and willingness to assist others.

Physical Demands and Environmental Conditions

Sedentary work- occasionally lifting and carrying up to but not to exceed twenty pounds. Primarily indoor work – may be exposed to some outdoor elements and hazards.

Time Commitment

This role requires on-site presence during regular business hours a minimum of four days per week and occasional evenings and weekends, as needed. Flexibility for one remote workday may be considered.

Salary and Benefits

The salary range for this position is $80,000–$110,000 annually, commensurate with experience and qualifications. Lincoln Children’s Museum offers full-time employee benefits to include: